With so many consumers clamoring to take part in this activity, program directors are faced with the difficulty of accommodating a wide range of levels and abilities. “As a fitness professional, it is really exciting to see that [Kick, Jab n' Jam] is drawing people who normally wouldn’t even be exercising into an exercise environment,” says Gove. However, she cautions against marketing intensive kickboxing classes to a sedentary population. “It doesn’t seem to matter how [many times] we say: ‘According to your level, pick level one, two or three.’ Everyone wants to go to level three.” Norris suggests tailoring classes so that fitness participants of all ages and levels can experience the benefits of mainstream martial arts. “Kickboxing classes can take on many different styles [and] … can be tailored to suit specific markets,” she says. As with any exercise class, program directors should consider variations in intensity, complexity and style.
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