Category: Wellness

Traumatic Knee Injury, Part 2

Damage to the meniscus can be caused by sudden rotations of the knee joint while the foot remains stationary. Pain occurs when attempting to straighten the knee. Swelling and inflammation can ensue, which may be worsened if the joint was previously damaged and not allowed to heal properly.

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Traumatic Knee Injury, Part 1

A study in the Annals of Internal Medicine indicates that by age 65, traumatic injury to the hip or knee joint sustained during childhood resulted in a higher incidence of osteoarthritis (about 14 percent) when compared to children who did not suffer hip or knee injury (six percent).

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What Influences Price Setting?

Setting prices in your facility, from pro shop goods to personal training services, requires an understanding of the price floor and price ceiling. Based on your costs and desired profit, the price floor is the price below which you cannot sell and still make a profit. The price ceiling is set by the market and determines the maximum price at which the product/service will sell.

Both internal and external factors affect your price floors and ceilings. Understanding where to gather this information can target your pricing and eliminate random shots in the dark.

The most important internal sources you have are your members — those who purchase your goods and services. Encourage not only your managers, but also your front-line staff, such as personal trainers, massage therapists and front desk clerks, to solicit feedback about pricing.

Train your staff to ask members why they purchase the product/service — what motivates them? Do they patronize the pro shop or restaurant out of convenience, or do they prefer the quality and/or service there? Why do they use your facility’s nail technicians or laundry service?

Also ask how much they value the product/service. Is it seen as an absolute necessity, or as an occasional luxury? How do your members feel about the worth of the product/service? Do they feel as though they are paying a reasonable price? Would they prefer volume discounts or packages?

Other sources of internal information are overall company developments, such as shifts in strategic goals or financial targets. Introduction of new products/services also will affect overall pricing. Past financial records for your facility, including sales reports, will give you a history of pricing and average actual selling prices.

External factors, such as your competition, economic fluctuations and consumer behavior, also greatly influence pricing. The better you understand your competitors, the more strategically you can position your facility. Although market research can be costly, the information you learn is worth the cost. You can even do an informal market research by sending “spies” to your competitors to gather facts.

Discover whether competitors are developing new products/services or programs, or if they are changing existing packages or special deals. For instance, if other clubs in the area have begun to offer spinning classes for free, you’ll have difficulty charging your members for these classes. If every nearby facility offers free parking, attracting new members or retaining old ones will be challenging if you charge for valet parking.

Finally, determine if your competition is expanding into new markets that you do not serve. Are local clubs offering senior’s or children’s programming and thereby attracting more families or making better use of traditionally slower periods? Are other facilities providing special services like physical therapy or nutritional counseling to serve as more of a wellness resource? Those with a wide array of goods/services that appeal to different markets usually can be supported by higher prices.

In addition to watching your competitors, you must consider the economic climate to help predict consumer spending behavior. Naturally, a recession will cause lower overall spending, particularly on items that consumers deem special treats or nonessentials. Soliciting economic data on past trends and comparing these to your sales can provide information for forecasting future purchasing patterns.

Also, use your accountant and consult business publications to predict the future economic climate. This will help you more accurately project sales.

Again, the more information you learn about the economy and its influence on consumer behavior, the more likely it is you’ll stay competitive.

Pricing can be intimidating for some accounting-challenged fitness center managers. But with research and careful study, setting prices correctly can become an effective method to boost your bottom line.

Teaching Children With Special Needs

As a young professional, Montessori worked as a hospital assistant, opened her own clinic and continued her psychiatric research at the University of Rome. Her research took her to many asylums to see children regarded as mentally ill or retarded. Montessori was disturbed to see these children kept in bare, dark rooms with literally nothing to play with except crumbs of food. Montessori believed the children should be in school, where they might learn if given materials adapted to their special needs.

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Happy Campers Planning Ahead for a Better Camping Experience

You may have already made the decision to send your child to a summer camp, but be sure to do a reality check before the event is underway. Did you decide to send your child to camp because he or she really WANTED to go? Or did you make your decision based on what your friends or neighbors are doing, or on what your relatives suggested?

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Launch of the Get Moving Campaign

Part of the Australian Government’s Building a Healthy, Active Australia initiative announced in 2004, and to follow on from the national Go for 2&5 fruit and vegetable campaign launched in April 2005, the national ‘Get Moving’ campaign is being launched today.

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Into the Alaskan Wilderness Post 2

Another impressive point on the railroad was Hurricane Gulch. As the train slowed down, I couldn’t believe my eyes. We were crossing a canyon on a steel trestle spanning 918 feet. And we were some 296 feet above a glacier fed creek. I looked out, then I looked down. Then I caught my breath.

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Into the Alaskan Wilderness Post 1

Take a journey on the Alaska Railroad, which covers more than 500 miles between the town of Seward on the Southern coast and Fairbanks in the North interior. You’ll find that it leads to Denali National Park and breathtaking views of Mt. McKinley, the highest peak in North America.

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